Critical Anastasia Beverly Hills Brow Wiz Review

So if you are familiar with my website, you know that I was able to score the Anastasia Beverly Hills Brow Wiz for $1.50 at Ulta a while ago. Yea. AWESOME DEAL. And I was so excited to try this because it is such a cult favorite product. I found the $21 price tag to be too much, but for that price I was very ready to try. In fact, I actually ended up buying two, and paid a total of $12 for both. Super score! I waited about two weeks to open and try because I was still using up my favorite drugstore brow product (more on that later) and I don’t believe in having more than one product open if possible.

So, I tried it. My first impression was that I did not like it. I tried to use it several more times, but that opinion did not change.  Here is the breakdown of my brow wiz review…

The Color

First of all, I don’t think the girl at Ulta color matched me correctly (she was being overrun with excited women trying to get their hands on this deal so I don’t blame her too much!). I bought the shade “dark brown,” but it has too much warm red undertones. I thought at first it was because I had applied too much, but continued use had shown me that nope. It just isn’t a good match. My brows tend to look patchy with reddish bits.

The Texture

The texture of the brow wiz is also less creamy than I would like. I could understand how some people would enjoy this, but I like the product to be able to move easily and then set. I’m also like this with mascara. The more wet the mascara, the better it works with my eyelashes. I think this is similar for my brows as well. This product as not creamy enough to work for me, so I had to press harder to get any product. I also noticed that the brow wiz tended to wipe away easier, despite being less creamy.


The Packaging


To end on a positive note, the packaging was much nicer than other brow products I’ve used, and the spoolie was very nice and sturdy. I also liked that the product came out in a very fine tip (though there are drugstore products that do so too!)


Overall Brow Wiz Review

All in all, I decided to actually return my unopened Brow Wiz. In fact, Ulta even let me return the partially used one (with about half gone!), which I’m grateful for. I was able to get some items I actually ran out of.


Trust me, I never thought I would dislike the product enough to return, but I just don’t see how it is worth $21….my one underlying suspicion is that Ulta had an overwhelming amount of product and put it on the 21 Day Sale to move the product out of inventory/storage? It could explain why the product didn’t seem creamy etc. I just find it hard to understand that I found this product so “meh” when everyone else loves it.


Did YOU notice a quality difference with the Anastasia Beverly Hills Brow Wiz from the Ulta 21 Days of Beauty?


Also, save your money….my next post will be about my favorite drugstore brow product. It totally blows this out of the water for less than 1/3 of the price. Ultimately, I’m not mad I didn’t like this, becuase I’m not even remotely tempted to but. Its a budget beauty win!


With Motivation,




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